Welcome to our world.
Justin Hustlin is a lifestyle inspired design label created for individuals in the pursuit of excellence. The label is a representation of this journey and conveys a strong positive mental attitude of being all you can be in life.
The inspiration behind the label stems from this way of thinking, to which an entire conceptual 2D Justin Hustlin' world has been created, complete with unique and colourful characters with their own individual backgrounds and storylines each representing various aspects of this journey.
These conceptual characters and designs are spread out across a handful of streetwear apparel, consisting of limited edition and small run, T's and hoods with attention paid to the smallest detail ranging from inside labels to the packaging of each individual garment.
‘Paper Lane’ is about a streetwise teen called Justin Hustlin (age 15) growing up in an inner city environment who wants to be an entrepreneur. The cartoon follows Justin and his team of close friends on their everyday paper chasing adventures.
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