New Era x Iron Man II - Launch Party |

Welcome to our world.

Justin Hustlin is a lifestyle inspired design label created for individuals in the pursuit of excellence. The label is a representation of this journey and conveys a strong positive mental attitude of being all you can be in life.

The inspiration behind the label stems from this way of thinking, to which an entire conceptual 2D Justin Hustlin' world has been created, complete with unique and colourful characters with their own individual backgrounds and storylines each representing various aspects of this journey.

These conceptual characters and designs are spread out across a handful of streetwear apparel, consisting of limited edition and small run, T's and hoods with attention paid to the smallest detail ranging from inside labels to the packaging of each individual garment.

New Era x Iron Man II - Launch Party

last week we passed by the New Era flagship store 72-74 Brewer st for the launch of the New Era x Iron Man II collaboration. Champagne, sushi & live artwork by Alfa.. good times

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Alfa doing his thing

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Team Hustlin in the building

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New Era decided to hold a raffle to give away one of the pieces of artwork created on the night by Alfa.. guess who won it? none other than our very own Shacky Sweet-tooth! well done done old boy.. now all we have to do is figure out where the frig we’re gonna hang it in the Bakery?? shout out to Alfa for adding the finishing touches to it!

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Dirty Dre, Alfa, Shacky Sweet tooth & Chris a.k.a the Cleaner

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On the way out we grabbed a couple of goody bags, the content of which came in rather useful later on that night.. nice one guys. So in conclusion.. a great night out with the New Era family