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Justin Hustlin Welcome to our world.

Justin Hustlin is a lifestyle inspired design label created for individuals in the pursuit of excellence. The label is a representation of this journey and conveys a strong positive mental attitude of being all you can be in life.

The inspiration behind the label stems from this way of thinking, to which an entire conceptual 2D Justin Hustlin' world has been created, complete with unique and colourful characters with their own individual backgrounds and storylines each representing various aspects of this journey.

These conceptual characters and designs are spread out across a handful of streetwear apparel, consisting of limited edition and small run, T's and hoods with attention paid to the smallest detail ranging from inside labels to the packaging of each individual garment.





Justin Hustlin

Justin Hustlin

Justin Hustlin

Justin Hustlin

Introducing Justin Hustlin the cartoon

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Justin Hustlin is being transformed into a cartoon and the first ever episode will be online in a months time. The concept was picked up by top production agency Nun With A Gun productions and now is at the rough animatic stage due for completion in a month.

The cartoon is based on a central character ‘Justin Hustlin’ and his life growing up as an aspiring teen, on Paper Lane in Brookeheath Estate. His environment is that of a typical deprived urban neighbourhood in London.

Justins number one priority is making money and moving up in the world, aspiring to be like his idol and role model Richard Branson who he has a big poster of in his bedroom. He has big dreams of becoming a successful entrepreneur and building his own empire one day soon. In pursuit of this dream he leads his team of loyal mates through various hustlin activities and adventures in the pursuit of ‘money making’…’paper chasing’  and filling that shoe box to the brim!

The Theme song for the cartoon is called ‘Paper Lane’ by funk rock band .

Stay up to date with more developments here.

Enjoy

Team Hustlin

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