Justin Hustlin is a lifestyle inspired design label created for individuals in the pursuit of excellence. The label is a representation of this journey and conveys a strong positive mental attitude of being all you can be in life.
The inspiration behind the label stems from this way of thinking, to which an entire conceptual 2D Justin Hustlin' world has been created, complete with unique and colourful characters with their own individual backgrounds and storylines each representing various aspects of this journey.
These conceptual characters and designs are spread out across a handful of streetwear apparel, consisting of limited edition and small run, T's and hoods with attention paid to the smallest detail ranging from inside labels to the packaging of each individual garment.
last week we passed by the New Era flagship store 72-74 Brewer st for the launch of the New Era x Iron Man II collaboration. Champagne, sushi & live artwork by Alfa.. good times
Alfa doing his thing
Team Hustlin in the building
New Era decided to hold a raffle to give away one of the pieces of artwork created on the night by Alfa.. guess who won it? none other than our very own Shacky Sweet-tooth! well done done old boy.. now all we have to do is figure out where the frig we’re gonna hang it in the Bakery?? shout out to Alfa for adding the finishing touches to it!
Dirty Dre, Alfa, Shacky Sweet tooth & Chris a.k.a the Cleaner
On the way out we grabbed a couple of goody bags, the content of which came in rather useful later on that night.. nice one guys. So in conclusion.. a great night out with the New Era family
Greetings and salutations all. Its been a while since I have been on here, so I thought I’d fly through and spread some love.
This Saturday 20.02.10 I will be celebrating my birthday, it will be held at none other than our very own Hustlins Bakery. In true Sweet-tooth style we’ll also be having a one day 25% sale on EVERYTHING at the Bakery from 6pm so make sure you attend early to get your gear.
There will be a handful of sample T’s and sweats available for sale, limited edition canvas artwork, the new ‘Since 81′ series available, Hustlins Bakery custom arcade machine with Streetfighter 2 (bring your 20p’s ..old skool baby!) plus Hustlins Bakery Dj’s providing your musical entertainment to top it all off !! Gonna be a goodun.
So far its been a productive and busy 2010. Finalising the ‘Paper Lane’ cartoon, banging out the first few tracks from the ‘Welcome to our World mixtape’ we also managed to squeeze in a spot of traveling too. Good times were had at Bread and Butter Berlin but I have never witnessed cold like that in my life, minus fifteen was a madness. If it wasn’t for the Double Gooses I’m sure I would of perished.
It was good to catch up with the guys over at Gourmet, the kicks are looking as crazy as ever. I need about 10 pairs pronto! We also had fun with some of the new era gang and got to catch up with the familiar faces, and some how even managed to get into Berghain Club.
Anyway gonna sign off now, hopefully will see you at the Bakery on Saturday. I’m gonna be showcasing my latest skank the ‘Sweet Tooth Shake’ and will be shutting down my favourite drink Roseretto (Ameretto chased with Rose) ooowww!
The Bakery Boys show is an animated video blog for street wear brand Justin Hustlin.
It is set in Hustlins Bakery and features two of the bakery’s top employees Dirty Dre & Shacky Sweet Tooth. These boys are in charge of over seeing the rise in all Doe made at the Bakery and were hired by none other than Head chef Doughboy.
Day to day the boys work at the bakery and get up to allsorts! Sometimes they have special guest appearances on the show, as people simply can’t resist dropping in to indulge on some of the most filthy-rich treats in town.
The Bakery Boys Show is the perfect way to keep up to date with everything Justin Hustlin…. news, events, exclusive web only designs, competitions and of course each new Justin Hustlin series as they become available.
Click on the video below and check out the intro for the show in all its Bakery Boys glory. “For that guaranteed rise of your Doe, Hustlins Bakery is where everybody goes…..”
Make sure you click on the icon at the bottom right of the video for the watch in HQ option.
Dirty Dre & Shacky Sweet Tooth on set @ Hustlins Bakery
The ‘Bear-Doe’ Bear paying Hustlins Bakery a visit
60 second interview with the Bakery Boys:
With The Bakery Boys Show set to appear on a computer screen near you soon we catch up the two co stars Dirty Dre and Shacky Sweet Tooth to see exactly what they’ve got cooking down at Hustlins Bakery.
Shacky: to focus on the right ingredients necessary to make doe Dre: getting up at illegal times in the morning. Laughs
How did the hook up with Doughboy come about? We knew Doughboy as we were regulars at the Bakery. We always had a really good rapour with him so when he put it out there that he was looking for a couple of people to be in charge of making the Doe, we put ourselves forward.To us it was only right as thats what we do day to day. The rest is as they say history.
What is your best product at the Bakery? Dre: hmmm… I think this week I’m a Ruby Red cup cake kinda guy. Shacky: Mine would have to be all of them, ha ha. Nah i guess it depends on the day, my favourites change daily. Today is a Iced Ring day
Tell us about yourselves
Shacky: I love sweets, chicken, Roseretto (Rose and Ameretto) and nice ladies in that particular order too! Laughs Dre: he’s serious
What drives you both? Dre: do what you love, and love what you do the rest just falls into place. Shacky: For me the drive comes to us naturally, we both are doing what comes instinctively to us. We have always had similar visions so now its just to fulfill them….
Whats next for Justin Hustlin? Dre: We have the Justin Hustlin cartoon which is currently in production and will be available online soon, Oh yeah and some really cool canvas artwork too. Shacky: Also we’ve just launched the ‘Disposable Income Series’ which is available online now at www.justinhustlin.com.
Welcome to our world. 
